As a family-owned group of motor vehicle dealerships that has been in business for more than 75 years, the Schomp dealerships have continuously provided excellent service and dedication to customer satisfaction. These services have been provided in connection with a number of trademarks that have achieved significant goodwill. The Schomp dealerships assert trademark rights in the word marks, designs, logos and slogans that are used in connection with the sale and lease of vehicles and with providing related services. A non-exhaustive list of Schomp’s trademark rights are:

SCHOMP® – U.S. Reg. No. 5,112,156; Colorado Reg. Nos. 20161226443, 20161226495, 20161226556, 20161226680, 20161226777, 20161226811, 20161226856.

RALPH SCHOMP® – U.S. Reg. No. 5,112,157; Colorado Reg. Nos. 20161246342, 20161246372, 20161246411, 20161246446, 20161246480, 20161246493 and 20161246505.

SCHOMP AUTOMOTIVE® – U.S. Reg. No. 5,107,563; Colorado Reg. Nos. 20161245877, 20161246096, 20161246160, 20161246211 and 20161246243.

ONE® – U.S. Reg. No. 4,993,464; Colorado Reg. Nos. 20161225844 and 20161225914.


ONE PRICE. ONE PERSON. ONE HOUR.SM – U.S. Serial No. 86/853,228; Colorado Reg. Nos. 20161225982 and 20161226029; Utah Reg. No. 10297128-0190.

ONE PRICE, ONE PROMISE, ONE CUSTOMER AT A TIME.® – U.S. Reg. No. 4,993,465; Colorado Reg. Nos. 20161226118, 20161226156; Utah Reg. No. 10297150-0190.

– U.S. Serial No. 86/853,236; Colorado Reg. Nos. 20161226272, 20161226332; Utah Reg. No. 10297170-0190.







Utah Reg. No. 10297209-0190.

POWER OF ONESM – U.S. Serial No. 87/166,118.

CAR BUYING REDEFINED® – U.S. Reg. No. 5,098,420.

UPDATESM – U.S. Serial No. 86/804,936.

DRIVE OUT LOUDSM – U.S. Serial No. 86/810,579.

The foregoing and other marks are important business assets of the Schomp dealerships. These and other marks uniquely identify the Schomp dealerships as the source of high-quality dealership and related goods and services. The foregoing marks should not be used to refer to any goods or services other than those owned and/or provided by the Schomp dealerships.

Applicant SURVEY